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d'ohTopic: Lib Loser Stories
Newsweek Drops Issue, Cites Poor Ad Sales
Due to low ad pages during late summer, Newsweek is trimming the number of issues it publishes by one, opting for a double issue dated Aug. 29-Sept. 5, Mediaweek reports.
Through July 19, Newsweek's ad pages have fallen 15.6 percent this year, to 970. It's not alone. A lack of spending in the technology and automotive sectors has hurt the whole newsweekly category with ad pages falling 10.5 percent, to 6,332 through July 19.
Media Buyer Planner ** Newsweek Drops Issue, Cites Poor Ad Sales
FLASHBACKThis Blog **** Newsweek put U.S. flag in trash on foreign cover
Posted by uhyw
at 12:43 AM EDT
Updated: Friday, July 29, 2005 12:52 AM EDT
